May’s Top Campaign: 1664 Bière Make It Suprême
Fancy a pint?
Throughout May, 1664’s creative campaign took up my screen on YouTube, Facebook, and everywhere else I looked; this is no coincidence.
As a marketer, not many ads I see lead me to buy the product. I see through the ad, analyse it and either hate or, in this case, enjoy it. I’m also a sucker for a pint.
What makes this ad so special?
Well, the simple answer is, it worked. But the reason behind that statement is so much more.
It’s bold, simple, empowering, sophisticated, elegant, all for a pint of lager! It came on screen amidst the heatwave the UK had in May, and I couldn’t help but run to the shop and try it. Yep, you heard me right, I’ve never tried 1664 before. I’m a Stella guy.
The ad was perfectly timed, targeted and showcased everything a person should feel with a pint in their hand. It made me want to try it. The ad got recognised, and I can guarantee that I’m not the only one who went and bought a pack after seeing this ad.
What this ad teaches us
Timing is key
The 1664 creative campaign teaches us many things, but one significant lesson we take is timing. As I already mentioned, this came on during the May heatwave we all experienced. I’m not the only one who looks over to a friend or family member, on a hot and sunny day, to ask the simple question “pint?”.
I only wonder how many people saw this ad and did exactly that.
Simplicity rules
This ad is simple yet includes subtle, historic artistic roots. The end frame gives old French art vibes, similar to what you would see on the ceiling at the Musée du Louvre. It looks stunning; you can tell the director and creative lead used their historical roots as major inspiration during the planning stage.
That simplicity, focusing only on the beer, is what grabs the audience’s attention. The underlying artistry is what makes the ad so elegant and captivating. To all creative leads, designers, campaign managers; keep your ads simple, use your story artistically and try and time them perfectly to your audience’s needs.
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